Apparently, everyone loves golfers, Leonardo DiCaprio and Adele.
A new survey of 20,000 people from market research firm NPD Group measured celebrity affinity by gender and political affiliation. The results, in the words of Maya Angelou: “We are more alike, my friends, than we are unalike.”
Republicans and Democrats generally like the same celebrities and popular entertainment forms, such as movies and video games. Both like action-adventure movies and Mario Kart video games.
And they both really like golfers. Of the top-10 favorite athletes members of the two parties named, the only two overlaps were Dustin Johnson and Rory McIlroy.
“Given the animosity between political contenders, that’s surprising,” said Barbara Zach, NPD’s vice president.
NPD conducted the research to gain insight into what kind of celebrity endorsers political campaigns should court.
Republicans favor a much more narrow group of celebrities, almost all of whom are athletes and play either football or golf.
Democrats, the study found, have broader tastes. They like actors and musicians and favor athletes who play more sports than just football and golf. The athlete male Democrats like the most is Serena Williams. Female Democrats like Roger Federer.
(Antonio Sabato Jr., and Scott Baio, actors featured prominently at July’s Republican National Convention, did not make either list.)
But an endorsement from Stephen Colbert, a celebrity named by Democrats as a favorite, probably won’t attract many conservatives or swing any undecided voters. Support from singer Josh Groban, a GOP favorite, on the other hand, could be more influential.
“Those are the home-run opportunities to land as an endorser, the ones that have the opportunity to sway people,” Zach said.
The grand-slam opportunities are figures loved by both. They keep your base happy and have the chance to bring in more support.
Those would be people like Adele or Taylor Swift, and even deceased celebrities like Elvis Presley and Marilyn Monroe.
Or golfers Johnson and McIlroy.